LINKEDIN GUIDE
2022
Social media is becoming more important than ever and is a crucial aspect to any marketing strategy. Working for a B2B brand, LinkedIn is extremely important to our sales strategy, therefore I set myself the task of becoming an expert on the platform. After researching every aspect of LinkedIn, I created this guide, which taught everyone within the company about how important LinkedIn is to our business.
Following this guide, I ran workshop sessions about LinkedIn and set myself and the marketing department the task of creating this guide for other social media platforms, allowing us to tailor our marketing approach on each platform.